Earrings - Seeing Double
Making sets - necklace, earrings, bracelet - can be a great way to create multiple sales. When I worked in retail, that was always a big whoping deal. You never wanted the customer to leave the store with just one item in her bag.
However, one down fall to making sets is that it’s not unusual for a jewelry customer to buy just one piece, especially when it comes to earrings. Then your set is really, well, not a set any more.
What to do?
Make an extra pair of earrings every time you make a jewelry set. If you sell through consignment, send both pairs of earrings when you ship out your jewelry. If you do shows, bring the extra set along to replace the other pair in case it sells.
Having an extra pair will save you time and brain matter when you are trying to remember what the first pair looked like!
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POSTED IN: Jewelry Business Tips
6 opinions for Earrings - Seeing Double
cree8iv1
Aug 11, 2006 at 10:27 am
This is a great tip! And so practical! I know it seems obvious, now that yo pointed out the solution. Thanks!!
Tammy Powley
Aug 11, 2006 at 12:08 pm
Yes, though not obvious until it happens to you a few times!
Deb L
Aug 11, 2006 at 12:22 pm
I’m one of those who rarely buys a whole set. Mostly I like to wear necklaces, and sometimes bracelets. I rarely wear earrings. I would buy an entire set if it was for business/formal/evening wear however. Because you never know when you might need one or all of the pieces. :)
those are lovely earrings, btw.
Tammy
Aug 11, 2006 at 12:35 pm
Thanks. I wear those earrings a lot. They kind of go with everything.
joan carson
Aug 11, 2006 at 3:14 pm
Hi Tammy, This email has nothing to do with earrings, but I have a question for you.
My daughter, Debbie, just started her jewelry business. She has her own website and is going to sell at different shows in our area.
She has contacted several insurance agencies about the availability of property and liability insurance for a crafts person, but they only want to give her insurance at the rate of 100.00 to 200.00 a month and she cannot afford this.
She is afraid of being sued, especially if a child choked on a bead from one of her necklaces. Can you suggest anything?
Tammy
Aug 11, 2006 at 3:23 pm
This is one reason I don’t recomment selling to children’s jewelry. Other than that, there’s not much you can do. You can’t be around 24/7 while someone where’s your jewelry and you can’t protect a child that isn’t yours from stupid parents.
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